Thestudy categorizesFOMO-prone consumers into four distinct types based on their intention to recommend the brand and make similar purchases in the future: Butterflies, Devotees, Endorsers, and Shopaholics. The study enriches our understanding of consumer behavior andmarketingby illuminating the adverseeffectsofFOMOappeals on consumers.
Thefindings indicate thatFOMOis often associated with negative psychological situations. Still, without realising it when studyingFOMOinthemarketingcontext, it turns out that it gives a response that positively impacts consumption behaviour.
Moving forward, it's essential to keep these visual contexts in mind when discussing The Minus Fomo Marketing Effect.
Building on the negative sideeffectsof its appeal to adult peer groups (networkers),FOMO( Fear of Missing Out ) appears rather inhuman discolored.
This article delves deeper into the 'fear of missing out', theeffectthis has on consumer psychology, and how to implementFOMOmarketing.
Thesignificance ofFOMO-driven rhetoric in digitalmarketinglies in its ability to influence consumer behavior at an unprecedented scale. Social media platforms, such as Instagram, Facebook, and TikTok, amplify thiseffectby enabling marketers to showcase curated experiences and exclusive offers, creating an environment where individuals are constantly exposed to what they might be missing ...
Abstract The current paper contributes to the theoretical understanding as well as examination ofFOMOinmarketingand consumption field. The main aim of the study is to investigate theeffectsofFOMOtendencies on consumer consumption. This study will help firms to establish long-term and sustainablemarketingplans through developed debates and discussions onFOMObeing a factor ...
